Beyond the Threshold: Exploring the Flourishing World of Online Indoor Ornamental Plants
with Blooms n Bough

The ongoing digital revolution is gradually transforming the way we live, work, and connect with nature. As technology has advanced, so has our desire for convenience. Today, staying at home and conducting our daily activities online has become the norm, for everything from grocery shopping to catching up with friends to online medical consultation and a lot more. Amidst this digital renaissance, the experience of buying plants and related stuff online has also become so easy, accessible and extremely innovative, thanks to the provision of online nurseries by growers. Shopping houseplants has always been a hands-on and enjoyable a air, but buying plants online has become much more popular these days because they save time and e ort to travel to a physical nursery store and o er much more varieties than available at single store.

So with just a few clicks, a lush green paradise and the accessories around them, can be delivered straight to your doorstep, bypassing the hassle of navigating crowded plant nurseries, especially during the chaotic monsoon season or if you are a too busy plant lover to make it to the plant nurseries every now and then. Be it plants, or potting mix or any other plant presentation products like planters, decorative pebbles, LECA balls, terrarium glass planters, etc., you name it and all is available at just a click. There is no dearth of online nurseries these days with creative takes that go beyond simple deliveries. Pune, India based, Blooms n Bough’s online nursery for example, have carved out a niche by offering a curated collection of indoor ornamental plants, stylish pots and planters and accessories to enhance the look of your plant decor. They also o er customized plant gifts, DIY plant activity kits for kids, care and maintenance tips for plants, educative and informative blogs related to indoor plants topic and a lot more related information (visit: www.bnbplants.com).

Research shows that the global online plants nursery market size is expected to double from USD9.1bn in 2021 to USD18.1bn by 2027, exhibiting a healthy CAGR growth of 12.2%. So what are the driving factors for growing popularity of online indoor plants nurseries? Why are so many existing and new nursery players exploring the online channel to promote sales of house plants that conventionally are also provisioned through retail and wholesale nurseries. Some of the reasons are rapid urbanization, high demand from urban consumers given the shrinking home sizes especially in urban areas where people lack backyard spaces or balconies, penetration of smart phones and internet connectivity that has fueled the ecommerce market, rising awareness about medical benefit of having plants at home, growing demand for indoor plants for interior decoration, modern farming techniques, focus on sustainability which has literally transformed the idea of gifting from an arm and leg item to ornate plants and its accessories and government subsidies amongst others, are some of the important considerations. Here we delve into just two of the leading drivers:

Medical benefits: There are a plethora of medicinal benefits of having plants around your daily work area or at formal spaces. They help reduce blood pressure and stress levels and relax the atmosphere of the room. They serve as very natural and cost-e ective air purification means, amid the continuous deterioration of air quality due to rising pollution levels, these days. Some phycologists often prescribe people with mental health problems such as high stress, depression, hyper anxiety and dementia to also indulge in gardening as a part of their therapy. Besides, curating a home garden has become a preferred choice of many home growers, where they prefer parenting aromatic daily herbs like Betel leaves, Curry leaves, Tulsi/Holy Basil, Mint leaves, Ajwain and many more such  plants, themselves, which are flavorful, easily accessible, easy to maintain and have tremendous medicinal benefits.

Interior decoration: Now a days, everyone is seen inclined toward decorating their spaces with low maintenance indoor plants, be it home, office spaces, hospitals, hotels and so on. For example, look at Bengaluru, India’s ‘Terminal in a Garden’ – the Bengaluru International Airport  Karnataka, India — which has earned UNESCO’s recognition as one of the “World’s Most Beautiful Airports” and the “World Special Prize for an Interior 2023; The Changi Airport at Singapore, that has a long standing reputation of  one of the most impressive designs that is filled with indoor garden all over the place; and similarly many other world class commercial spaces such as hotels, offices, public places, are all transforming towards sustainable ideas on their interior decoration front. And so are the personal living spaces. More and more number of people have been replacing the artificial arm and leg items with indoor ornamental plants for home decor, which definitely lifts the esthetics by ten times from what you experience otherwise with non-plants decor. With the availability of many online channels, buyers can get easy access to a plethora of plant varieties, rare and unique species from across the globe, helping them boast and take pride on the story of the ornate living decorative item they possess!

Blooms n Bough has established itself as a service provider that assists home-growers, plant enthusiasts, and collectors in acquiring unique and rare indoor plants easily, while enhancing their purchasing experience with a affordability and convenience. Ordering a range from distinctive home décor pieces to air-purifying plants and attractive gifts, Blooms n Bough cultivates rare ornamental indoor plants to cater to every discerning plant lover. The focus is on cultivating exclusive indoor plants for various purposes like enhancing a plant collection, home decoration, table centerpiece, air purification, herbs, festive or gift-giving occasions, and more. Fulfill your indoor plant needs effortlessly through Blooms n Bough’s user-friendly online store at www.bnbplants.com, delivering across India.

Here’s why you should check out www.bnbplants.com for all your indoor plant shopping needs:

Rare Indoor Ornamental Plants Collection: Blooms n Bough curates a diverse selection of rare indoor ornamental plants that you won’t find at local retail nurseries. From exotic ferns to majestic ornate plants, each plant in the collection is carefully chosen to add a touch of elegance and uniqueness to your space.

Affordability: We believe that everyone should have access to the joys of green living, which is why a affordability is at the heart of our ethos. At Blooms n Bough, you’ll find competitive prices without compromising on quality, making it easier than ever to transform your home into a lush paradise.

Comprehensive Plant Accessories: Enhancing your plant-buying experience is our priority. That’s why we o er a wide range of plant accessories to complement your green companions. Whether you need stylish pots, nutrient-rich soil, or handy gardening tools, we’ve got you covered.

Education and Support: We’re not just here to sell you plants; we’re here to empower you with knowledge and support every step of the way. Our team of experts is dedicated to providing valuable insights on plant care, maintenance, and troubleshooting, ensuring that your green journey is smooth and successful.

Care and Commitment: Our top priority is your satisfaction. We take great care in packaging and delivering live plants to your doorstep to ensure they arrive in excellent condition. In the rare event of any delivery mishaps, we will replace the plant at no cost after an investigation. Trust that Blooms n Bough takes great care of your plants.

Amidst the abundance of online plant shopping platforms in India, Blooms n Bough shines brightly as a symbol of quality. Our exceptional selection of rare indoor ornamental plants, affordability, wide range of plant accessories, focus to educate, and unwavering attention create a unique offering. We are here to transform your green aspirations into reality. Discover the delight of green living with Blooms n Bough today through our online plants shopping platform: www.bnbplants.com.

PLANTING HAPPINESS THAT BLOOMS!